Posted May 20, 2011 in Blog
A franchised and patented surgical technique, such as the widely advertised Lifestyle Lift, is actually purchased by a physician to sell to patients (customers).
These physicians may take an initial weekend course to learn how to do the procedure; however, once the procedure is performed at their practice there is little if any quality control by the franchising company. The physician may or may not be certified by an appropriate board or certified by the American Board of Medical Specialties.
It is our observation that the main service such a company provides is a slick marketing program. The consumer should read the fine print in the ads (very enlightening) and always get a second medical opinion.
For more related information please follow these links to our website’s pages:
- Board certification – Promises & Pitfalls: Credentials – The Importance of Medical Credentials
